Gimmelab.

Golf tee times are stuck in 2005.

Booking a round of golf still means calling a pro shop, navigating a clunky third-party booking site, or paying a $10–$15 convenience fee to a middleman who adds nothing to the experience. Public courses are under-utilised outside peak times. Casual golfers — the majority of the market — have no subscription option that treats them like members without requiring a $10,000 initiation.

The name comes from the game: a gimme is a conceded putt — a moment of generosity between players. Reframed as a lab for the game, a place built for real players at every level.

Repricing Golf.

A SaaS membership that gives golfers a fixed monthly credit allowance and lets them book tee times at any course in the Gimmelab partner network — no per-booking fees, no phone calls, credits reset monthly. Partner courses fill dead inventory; Gimmelab keeps a margin on the credit spread.

Membership tiers

Plan	Price / mo	Credits / mo	Avg cost per round
Casual	$99	100 credits	~$50–$99 / round
Core	$149	150 credits	~$37–$75 / round
Heavy	$199	210 credits	~$28–$55 / round

Credits reset monthly on the billing date. No rollovers. Each tee time costs 1–2 credits depending on course and demand window.

Solo from zero — brand, app, and business in one build.

No outside designer, no agency, no co-founder. Everything produced from scratch: the brand system, the full Next.js app, the business plan, the financials model, and the partner pitch deck. Launched live at gimmelab.com with 22 partner courses across Greater Philadelphia.

Deliverables

• Brand system — full design brief: palette, type scale, spacing, imagery rules, CSS token set
• Full Next.js app — homepage, course browser, course detail + tee time grid, pricing/membership, partner portal, member dashboard
• 22 live partner courses — Greater Philadelphia network, member-bookable with no green fees or booking fees
• Business plan — market sizing, revenue model, unit economics, go-to-market strategy
• Financials model — MRR projections, credit spread scenarios, partner revenue share
• Partner pitch deck — used in live course partner onboarding conversations

Stack

Serious. Not stuffy. Bold. Not loud.

The brief had one rule: no green anywhere. Green is the course — it belongs to the game, not the brand. The palette is warm, editorial, and deliberately restrained.

Two fonts, two jobs: Nunito 900 for the wordmark and all headlines — tight tracking, editorial weight. Inter for everything else. No exceptions, no third font. The type system is encoded into two reusable CSS classes (.wm and .hl) that carry all the decisions.

Key brand rules

• No green — amber is the only accent, used sparingly
• No rounded corners — border-radius: 2px max, no pill buttons
• No card shadows — contrast and borders carry depth
• Wordmark is always live text, never an image
• No emoji anywhere in the UI
• Photo overlays: Midnight at 45% opacity max — never a colour overlay

Live at gimmelab.com.

22 courses, three membership tiers, a full booking flow, and a partner portal — all running in production. Every screen built solo.

Homepage

Course browser

Course detail

Pricing

Partner portal

Live. Growing the network.

Built entirely solo — brand, product, business development, and launch. The waitlist is open, the partner network is live, and the next phase is scaling the course count and launching paid memberships.

If you play golf in Philly: join the waitlist.