Thirsty Dice.

Event coverage of PAX plus "how to play" tutorials and promotional content for a Philly board-game café.

Client: Thirsty Dice — Philadelphia
Role: Director · Producer · Editor
Year: 2023
Format: Video · Event

01 · PAX Unplugged coverage

Three days on the floor at PAX Unplugged, cut into a content drop the café could run for weeks.

Thirsty Dice is Philadelphia's board-game café. I produced their video footprint at PAX Unplugged — covering the show floor activation, customer reactions, and the new games they were demoing — and turned the trip into a multi-week content runway.

02 · How-to-play tutorial series

A separate tutorial series so first-time customers showed up at the table already knowing what they were doing.

Back in Philly, we built a "how to play" tutorial series for the more intimidating games on the café's shelf. The whole library is designed to lower the friction of being a casual board-game customer in a city where most people didn't grow up playing.