01 · The work
A mixed bag for Top Dog — live events, animation, and commercials, all in the same brand voice.
Top Dog Cocktails is a Philadelphia ready-to-drink brand with a tongue-in-cheek personality and a real cocktail program behind it. I built a mixed-format content set for them: live event coverage from launches and pop-ups, founder and bartender interviews, animated explainer pieces for the menu, and short-form commercials cut for paid social.
The trick with a brand like Top Dog is consistency of voice across very different formats. The animation can't feel like a different brand from the live-event footage. We built a small visual system — type, color, music beds, edit pace — that survives the jump from live-action to motion graphics, and used it as the connective tissue across the whole content library.