7 Video Marketing Strategies Every Design-Build Business Should Use

November 22, 2024

Introduction

Video marketing has become an essential tool for design-build businesses looking to attract new clients, retain existing ones, and showcase their expertise. It’s not just about selling services—it’s about creating trust, building a recognizable brand, and standing out in a competitive market.

In this post, we’ll cover seven video marketing strategies every design-build business should use to stay ahead of the curve. Whether you’re in roofing, siding, or full home remodels, these strategies will help you capture attention and drive results.

Why Video Marketing is a Game-Changer

In an industry where visuals speak louder than words, video marketing is the ultimate medium for storytelling and showcasing craftsmanship. Here’s why it matters:

Builds Trust: 93% of marketers say video has helped them increase brand awareness.
Drives Engagement: Videos are shared 1200% more than text and images combined, making them perfect for social media.
Increases Conversions: Landing pages with videos can boost conversion rates by up to 80%.

Learn more about video marketing benefits on our services page.

The 7 Strategies

Client Testimonial Videos
Nothing builds credibility like hearing directly from satisfied clients. Testimonial videos allow potential clients to see the results of your work and understand the value of your services.
- Example: A video featuring a homeowner sharing how your team transformed their space.
  Internal Link: Explore our Testimonial Video Services.
Project Walkthroughs
Take your audience on a virtual tour of completed projects. Use before-and-after shots to showcase the transformation and highlight unique design elements.
- Pro Tip: Include commentary from the project manager to explain challenges and solutions.
Behind-the-Scenes Content
Show your team in action! Behind-the-scenes videos give clients a peek into your process, highlighting professionalism and teamwork.
- Example: Footage of your team installing a custom roof or collaborating on a design project.
Recruitment Videos
Are you struggling to find top talent? Recruitment videos can spotlight your company culture, benefits, and career opportunities, making your business attractive to skilled professionals.
- Pro Tip: Use testimonials from current employees to convey an authentic message.
Educational/How-To Videos
Offer value by sharing your expertise. Create short videos answering common questions like “What’s the best siding for my home?” or “How to prepare for a kitchen remodel.”
- Example: A quick guide to maintaining a newly installed roof.
Short Social Media Clips
Attention spans are short, especially on platforms like Instagram and LinkedIn. Create bite-sized, visually engaging clips that highlight your projects or share quick tips.
- Pro Tip: Use local hashtags like #PhillyBuilders or #SouthJerseyRemodeling to reach your target audience.
Seasonal Campaign Videos
Leverage the seasons to stay relevant. Create videos promoting winter-proofing services, summer renovation specials, or holiday-themed campaigns.
- Example: A spring campaign featuring before-and-after landscaping and exterior renovations.

How to Start Implementing These Strategies

Identify Your Goals
Are you looking to attract new clients, retain existing ones, or recruit top talent? Each goal aligns with specific video types.
Match Strategies to Your Goals
- Client acquisition: Testimonial videos and walkthroughs.
- Branding: Behind-the-scenes and short social media clips.
- Recruitment: Employee-focused videos.
Plan Your Content Calendar
Map out video ideas for each quarter. Start with 1-2 videos per month and scale up as needed.

Conclusion

Incorporating these seven video marketing strategies into your business plan can help you stand out in the crowded design-build industry. From client testimonials to educational videos, each type serves a unique purpose in building trust, engaging your audience, and driving growth.