How to Create Scroll-Stopping Video Content for Instagram and TikTok
In today’s social media landscape, attention spans are shorter than ever. Instagram and TikTok users swipe through content in seconds, so creating videos that capture attention immediately is crucial for any brand looking to make an impact.
Social media platforms reward engaging content with greater reach, meaning videos that stop the scroll are more likely to be shared, liked, and pushed to new audiences. To succeed, your video must not only grab attention but also keep viewers engaged until the end.
**1. Start with a Strong Hook:**
The first two seconds are everything. Use an attention-grabbing question, statement, or action to stop viewers in their tracks. Examples include:
– “Did you know 80% of viewers scroll past ads in 3 seconds?”
– “Here’s how we doubled our engagement in one week.”
**2. Keep It Short and Sweet:**
On Instagram Reels and TikTok, shorter videos perform better. Aim for clips between 15-30 seconds to maintain engagement.
**3. Leverage Captions and Text Overlays:**
Since many users browse without sound, captions or bold text overlays are essential to communicate your message effectively. Text overlays can also emphasize key points or CTAs.
**4. Use Trending Sounds and Hashtags:**
Instagram and TikTok algorithms favor content that taps into trends. Incorporate popular sounds, challenges, or hashtags to increase your video’s discoverability.
**5. Make Every Second Count with Quick Cuts:**
Avoid slow intros. Fast cuts and dynamic transitions help maintain viewer attention and create a sense of urgency.
**6. Include a Clear Call to Action:**
Always tell viewers what to do next—whether it’s following your page, visiting a link, or watching another video.
Ready to stop the scroll with powerful video content? [See some of our latest work](https://dutchmike.com/projects/) to get inspired, or [book a call with us](https://dutchmike.com/book-a-intro-call/) and let’s build your next viral video together!